Comments on: Who’s Going to Sell Online By Teaching, not Price Slashing? http://derekperkins.com/2008/03/11/whos-going-to-sell-online-by-teaching-not-price-slashing/ My thoughts on business, chairs and anything else I feel like posting. Fri, 21 Nov 2008 19:26:05 +0000 http://wordpress.org/?v=2.5 By: derek http://derekperkins.com/2008/03/11/whos-going-to-sell-online-by-teaching-not-price-slashing/#comment-1268 derek Thu, 20 Mar 2008 15:42:46 +0000 http://derekperkins.com/2008/03/11/whos-going-to-sell-online-by-teaching-not-price-slashing/#comment-1268 Alan, I really am impressed by your website and the entire customer experience I have had, and I'm not even a customer yet. I actually need to get in touch with you about getting a HumanTouch 1650 shipped to Hong Kong for my mother's birthday. I'll send you an email about it. Derek Alan,

I really am impressed by your website and the entire customer experience I have had, and I’m not even a customer yet. I actually need to get in touch with you about getting a HumanTouch 1650 shipped to Hong Kong for my mother’s birthday. I’ll send you an email about it.

Derek

]]> By: Dr. Alan Weidner http://derekperkins.com/2008/03/11/whos-going-to-sell-online-by-teaching-not-price-slashing/#comment-1251 Dr. Alan Weidner Tue, 11 Mar 2008 23:17:13 +0000 http://derekperkins.com/2008/03/11/whos-going-to-sell-online-by-teaching-not-price-slashing/#comment-1251 Thank you, Derek, for pointing out something we consider so crucial in a retail environment where the "fast buck" and "quick sale" seem to be king. Customer service and patient/client education is compromised for the almighty buck. Not only have we implemented the white paper with subsequent e-mails on our site for education purposes, but we also have a blog where we candidly discuss the various massage chairs, the market, industry, newsworthy events regarding our site, and other related stories. It is all about educating the visitor. Our visitors are intelligent and discriminating. We do not want to insult them with solely price-sensitive incentives. Of course, price is taken into consideration in many instances, but our experience has been that an educated buyer becomes a committed buyer. Dr. Alan Weidner http://www.massage-chair-relief.com Thank you, Derek, for pointing out something we consider so crucial in a retail environment where the “fast buck” and “quick sale” seem to be king. Customer service and patient/client education is compromised for the almighty buck.

Not only have we implemented the white paper with subsequent e-mails on our site for education purposes, but we also have a blog where we candidly discuss the various massage chairs, the market, industry, newsworthy events regarding our site, and other related stories.

It is all about educating the visitor. Our visitors are intelligent and discriminating. We do not want to insult them with solely price-sensitive incentives. Of course, price is taken into consideration in many instances, but our experience has been that an educated buyer becomes a committed buyer.

Dr. Alan Weidner
http://www.massage-chair-relief.com

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