Though I’m not a Mac user, there is some awesome software that a good friend of mine just released a massive update for. I have a tough time getting information out to my customers, and this may be the only software that makes me actually wish I had a Mac (did I just publicly say that?). If you have a Mac and any need to do email marketing, DirectMail 2.0 from ethreesoftware will take you to the next level. Probably the coolest feature is the map overlay, that lets you see a live map of who has opened your mailing. Check it out today!